Our project: Touching the intangible®
Intangibles, assets and rights without physical consistency but with a very real existence, have recently emerged as the most valuable assets of companies, even surpassing in economic importance and commercial impact the elements traditionally considered part of a company’s main assets, such as real estate and in-house production. Besides their intrinsic value, the intangibles a company holds are expressive indicators of the importance it places on research, innovation, and invention activities, which are crucial when it comes to capitalizing on their value in the market.
Among these intangible assets, industrial property holds a prominent place: legal instruments that legal systems make available to market participants in order to protect the rights associated with their competitive positioning. These mainly include trademarks, patents, and industrial designs.
The unique nature of these business assets and their specific characteristics require their management to be entrusted to specialists, as the correct handling and the success of the protection strategy designed will largely determine the company’s business success.
The creation of VITRUVIO IP LEGAL stems from this need, by offering companies and professionals expert and professional management of their intangible assets, turning them into a spearhead for market penetration and an effective defense of their commercial positioning.
Indeed, at VITRUVIO IP LEGAL, we "touch the intangible,"® if you’ll allow the oxymoron. We are a firm specialized in designing and executing the best business strategy in terms of distinctive signs, inventions, and designs, which provides our clients with a competitive edge over other participants in the commercial market.